SEO – Search Engine Optimisation

What is SEO?

Whilst we enjoy and embrace the ever growing scope of digital dominance. It has become imperative that your online presence becomes your digital and virtual showroom. If we persist with analogy, Search Engine Optimisation (SEO) creates the “map” and the sign posts that will allow traffic to find you. In the form of targeted visitors from Google and other search engines. If you’re not doing it right, you’re missing out on vital leads, conversions and brand exposure. This is where our team of SEO experts can help.

We are good at it

We’ve been in the SEO business for over 6 years, working with many clients on successful campaigns. As google has become the dominant force in Search Engines. We’ve stayed in the present and learned a thing or two along the way.
 
As Google moves the goal posts and in some cases completely changes the rules of engagement. We continue to adapt and refine our offering in response to the challenges of Google’s constantly changing algorithm. (The system that determines which pages are shown in search results).
 
Our stance and commitment to continuous learning, means that your business and its “virtual showroom”, will benefit from the knowledge and expertise of an SEO agency with a sustainable approach and a track record of success.
 
We have a portfolio of SEO case studies which we are more than happy to share with you. These prove how we’ve helped businesses, like yours, to achieve increased traffic and sales.

It has to be bespoke to you

With SEO one size fits all, just does not fit. Once installed as your preferred partner we will start each project with a blank canvas. Working to meet your company’s specific objectives. We’ll start by carefully analysing your site and your existing back link profile. Identifying potential issues and areas for improvement. SEO basically involves pining the tail on a donkey. Regardless of what anyone says, even the best SEO companies cannot guarantee success. What Appsters can guarantee is that combining with a clear set of objectives, we can improve your standing online and drive more traffic to your site.
 
Next we’ll examine your market sector to devise an SEO strategy that is completely unique to your requirements and puts you ahead of your competition.
 
We’ll take the time to discover keywords that are relevant to your products and services. Weaving these into your content to drive meaningful, highly-targeted traffic at every stage of the buying cycle.

Covering all bases

Every SEO project we undertake uses a combination of tactics to get the maximum benefit for your site:

Technical SEO

All our projects begin with a thorough technical SEO audit to get under the hood of your site and make sure your content can be found and understood by the search engines.

Our technical review system will examine key SEO elements on your site including:

  • site architecture and internal linking
  • duplicate content
  • canonical issues
  • page load times
  • sitemaps
  • search engine crawler access

If your site has been impacted by a penalty, negative SEO attack or downgraded due to bad reciprocal linking, we can also help you to identify and fix these issues.

On-Site SEO

On-site SEO has evolved, and in 10 years we’ve evolved with it. Basics like page titles, headings and keyword research are still important of course, and we’ve got these covered.
 
We also understand what’s needed for content to succeed in search today. From getting content right for your audience and searcher intent. To understanding how your website can establish the expertise, authority and trust that search engines look for. We can help.

Content marketing and link building

Our team of content marketing and outreach specialists will work with you to create compelling and engaging content that will resonate with your audience on social media. building powerful back links from authoritative high ranking sites.