Our approach and methodology follows proven marketing processes which are broken down into four main phases, covering:
Phase 1 – research, evaluation and planning
The initial step in the development of a marketing plan is to hold a joint ‘discovery’ and “steering” meeting with your management team and key stakeholders. The aim of this meeting is to gain an in-depth understanding of your brand, business, marketing objectives and priorities.
As well as this, we’ll do our homework into any other areas necessary to give us a holistic’ view of your business and marketplace. Briefs are important – but they can never tell the whole story!
Phase 2 – deliverables
The writing of a fully priced integrated marketing plan. Together with a project overview document (POD) covering its implementation, timeline and costs.
Phase 3 – implementation
Once the marketing plan and POD have been signed off and final budgets approved. Implementation of the marketing strategy takes place.