Email marketing is possibly the most cost-effective way to keep in touch with existing customers. It also attracts new clients through referrals. Resulting in increase revenue generated from the Web to your business. Compared with other marketing tactics. Simply, email marketing offers you one of the highest returns on investment.
Open rates for best email newsletters still remain positive. Many companies have enjoyed a great deal of success with daily offers, collaborative social media marketing and flash sale alerts. We know how important it is that your email strategy has a strong, clear and engaging template design. It is the foundation for your marketing message. At Appsters we focus on delivering that design across all devices.
Responsive Email Newsletter Designs
Responsive email is now a huge step forward for marketers. Allowing you to reach your customers on desktop, mobile and tablet. With over 57% of all emails now being viewed on a mobile device. You simply cannot send out a campaign which is not fully responsive, adapting to suit your reader’s device.
With users now accessing their mailbox via mobile. This adds a whole new range of design considerations as technology continues to diversify.
Our responsive templates ensure your communications look professional cross platform. (Android, IOS and Windows). Not only that, their ‘fluid’ design responds to fit a vast range of screen sizes and resolutions including retina and “edge to edge” flexible OLED displays and other hi-res devices.
You will receive a responsive email template as standard with all our email marketing services. This allows you and your valued subscribers to get the most out of every email marketing campaign.
The email marketing platform that we use also allows the email to be viewed across all email providers i.e. Outlook, Hotmail, Gmail and Yahoo. We use this tool to test and refine the design of the newsletter.
Email Newsletter Best Practice
All of our email newsletter designs adhere to best practice guidelines and include:
- Links to a web version and a text version
- Has clean html
- Alt tags attached for all images
- The correct balance of images and html and white space