Your choice words, phrases or even nomenclature can, inform, surprise or even inspire. But essentially, if you can relate to people using the words on a page, you can engage them to and empower them to inquire and act. Great copy can even turn a complete stranger into a loyal customer, which could potentially recommend you or your service
Whatever your industry sector, range of services or products. Writing good copy should always be treated with as much care thoughtfulness attention and respect as you would offer your customers when speaking face to face. Dull text, spelling mistakes and bad grammar can inadvertently reflect badly on your brand and your business, giving an impression of a lack of professionalism and poor attention to detail.

Content Marketing and Copywriting

It is a growing that marketing strategies are now focusing much more on content marketing and within this new wave of channels and techniques to engage with your customer sits ‘storytelling’. It is an opportunity to add personality to your brand by creating unique content, led by creative and engaging copywriting.
Descriptive and inspiring copy can work incredibly well for aspirational brands. The language and tone of voice used across your communication channels is very important. Try to create desire and motivation for your customers, who will be at varying stages within the decision-making process. In a world which is connected 24/7, your customers are navigating their way through more marketing messages than ever before. That first impression needs to be a lasting one.
Our copywriting team at Appsters can create informative, accurate text that helps your business ‘speak’ directly to your target markets. Whether you are looking for copy to lead informative product details or would like a more creative ‘storytelling’ approach we would love to discuss your ideas. Please remember, regardless of which company you use to complete this activity please ensure that you consider involving us or them early in your project, this can really make a significant impact.

SEO Friendly Copywriting

Our team includes marketing copywriting experts and a professional writer and journalist, so we can help you with a full range of written articles for brochures, adverts or press and PR releases. Here at Appsters we are also experts in ensuring your copy, when used online is written in a way which enhances search engine optimisation (SEO) and supports your other online marketing initiatives. Our digital marketing experts have created SEO friendly content for lots of businesses in varying sectors and can draw on this wealth of experience when working with you. This will lead to the creation of copy for you which both engages and attracts visitors to your website.

Our Approach

when working with you we ask for informal “show and tell” meetings to help us determine what you want to say in a brief. With your guidance, we’ll take it from there. Or, if you prefer to compose your own copy but would like a sharp eye to give it a thorough proofing before it’s committed to print or web, either way we can assist you.